Dana Whitfield
Dana Whitfield covers deposits, retail strategy, and member experience — the everyday relationship between a financial institution and the people it serves. She's especially interested in how data and pricing shape deposit stickiness in a world where switching takes minutes. Her reporting is built to be acted on by the retail and marketing teams reading it.
9 articles by Dana
The Deposit War Isn't Over: Funding Strategies for 2026
Rate cuts were supposed to ease funding pressure. Instead, deposit competition has become a permanent feature of the bal
Alkami Introduces Groundbreaking Digital Maturity Assessment Tool for Financial Sector
Following the launch of its pioneering research, Alkami presents a Digital Sales & Service Maturity Model Assessment
SEO and Content Optimization Tips for Banks and Credit Unions
With information constantly at our fingertips(and thumbs), financial institutions like banks and credit unions must leve
Elevating Your Bank’s SEO Strategy: The Power of the Hub and Spoke Approach
In the rapidly evolving digital landscape, banks and credit unions face the critical challenge of standing out in a crow
Harnessing Zero-Party Data: A New Frontier for Banks and Credit Unions
Banks and credit unions are constantly seeking innovative strategies to stay ahead of the curve. With the rising signifi
The Hub and Spoke Model: A Tangible Analogy for Banks
To explain the hub and spoke approach in SEO and content marketing, let’s draw a parallel with something banks kno
Empowering Teens through Financial Wellness Videos
The power of video is undeniable. It not only entertains but also educates, making it a potent tool for imparting valuab
Mastering Landing Page Design and Content Layout in the Finance and Fintech Industry
We all understand the internet is a huge world, and is very competitive, especially when talking about finance, encompas
Exploring Electronic Payment Systems: Zelle Transactions vs. ACH Transactions
Electronic payment systems (Zelle and ACH) have revolutionized the way we transfer money, enabling swift and efficient t