Alkami Introduces Groundbreaking Digital Maturity Assessment Tool for Financial Sector
Following the launch of its pioneering research, Alkami presents a Digital Sales & Service Maturity Model Assessment designed specifically for financial institutions.
The assessment involves responding to five key questions identified as crucial in determining digital maturity across the sector. Upon completion, institutions are classified into one of four digital maturity stages: Patiently Exploring, Innovation-Ready, Digital-Forward, and Data-First, with bespoke recommendations for growth and operational focus.
Allison Cerra, Alkami’s Chief Marketing Officer, emphasized the tool’s development as a response to client demand for clear digital progression guidance. “We aim to equip growth-focused financial institutions with evidence-based insights and actionable steps to advance their digital banking services,” said Cerra.
Tu Du, Vice President of Digital Technology at HawaiiUSA Federal Credit Union, highlighted the tool’s significance in benchmarking digital maturity and understanding the pivotal role of mindset and tools in advancing within the financial services industry.
Kelly Mobley, Assistant Vice President of Digital Banking at Vantage West Credit Union, stressed the importance of digital channels in meeting customer needs and the value of Alkami’s assessment in defining clear advancement strategies.
The tool and its foundational research, conducted in collaboration with Emerald Research Group and financial services influencer Jim Marous, offer insights into each maturity stage and guidance for achieving higher digital maturity levels.
Financial institutions are invited to access the assessment and download the report for further insights.
The Alkami Digital Sales & Service Maturity Model Assessment is a significant tool for banks and credit unions, as it serves multiple purposes in their journey towards digital transformation. Here’s a more detailed look at how it can assist these financial institutions:
The assessment tool allows banks and credit unions to measure their current level of digital maturity against an industry-standard framework. By answering the tailored questions, institutions can understand where they stand on a spectrum ranging from “Patiently Exploring” to “Data-First.” This benchmarking is critical for identifying strengths and areas for improvement in their digital offerings.
One of the key benefits of the Alkami assessment is its provision of actionable insights and recommendations based on the maturity level identified. These recommendations are not generic; they are customized to guide institutions on how to progress from one maturity level to the next. For example, a bank identified as “Innovation-Ready” might receive advice on enhancing its digital banking user experience through increased speed, capabilities, and personalization.
The insights provided by the assessment can inform strategic planning and investment in digital banking technologies. By understanding their position on the digital maturity spectrum, financial institutions can prioritize initiatives that will move them forward most effectively. This strategic alignment ensures that investments are made in areas that will yield the greatest return in terms of customer satisfaction and operational efficiency.
In today’s digital-first world, being ahead in digital maturity can provide a significant competitive advantage. The assessment helps banks and credit unions identify how they can differentiate themselves through digital services. This is crucial in attracting and retaining customers, particularly those who prioritize digital banking capabilities when choosing their financial institutions.
Digital maturity is directly linked to an institution’s ability to meet and exceed customer expectations. As customers increasingly demand seamless, personalized, and efficient digital banking experiences, banks and credit unions must evolve accordingly. The assessment tool not only helps in understanding these expectations but also in identifying specific areas for enhancement to meet them.
Finally, by facilitating a deeper understanding of their digital maturity and providing a clear path for advancement, the assessment tool supports the long-term growth and sustainability of banks and credit unions. In the rapidly evolving financial landscape, institutions that are proactive in their digital transformation efforts are more likely to thrive.
In summary, the Alkami Digital Sales & Service Maturity Model Assessment is a comprehensive tool that supports financial institutions in their digital transformation journey. It offers a clear framework for benchmarking, strategic planning, and competitive differentiation, ultimately helping banks and credit unions to better serve their customers and secure their position in the digital age.
Visti Alkami.com
